His mother recommends that he cut down the trees to accelerate production, and under pressure, he does so, eventually causing the Lorax to call him out on his broken promise. To fulfill this demand, the Once-ler hires his family to help make the Thneeds. With that, the Lorax and the Once-ler make a deal not to cut down any more Truffula trees.Īt first, the Once-ler merely harvests the Truffula leaves to make his Thneeds, which eventually become popular and grow into a high demand. The Lorax later attempts to drown the Once-ler, but eventually is forced to save him after one of the local Bar-ba-loots nearly drowns in the process. However, after chopping his first Truffula tree, the Lorax arrives and warns him to stop, but the Once-ler dismisses him. He eventually arrives at the Truffula forest and decides that this is the perfect place to make his Thneeds. In the film, the Once-ler is a young man who sought to make his invention, the Thneed, despite his family's belief that he would amount to nothing. It's not." He gives the boy the very last Truffula seed in existence, telling him that if he plants it and takes care of it, the forest, the animals and the Lorax may eventually return. When a young boy comes to his house, the Once-ler tells his story and eventually realizes the Lorax's final message: "Unless someone like you cares a whole awful lot, nothing is going to get better. Over the years, the Once-ler has resided in the remains of his factory, where he has come to regret his past. When the very last Truffula tree is cut down, the Once-ler's family abandon the business, and the Lorax "lifts" himself into the air and vanishes, and leaves behind only a stone platform marked with the word "UNLESS". The Lorax continues begging the Once-ler to stop, and showing him the damage, but is still ignored. The Once-ler's Thneed business quickly grows in size and popularity, and more and more trees are cut down to make more, as the shop grows into a factory, and the forest becomes more and more damaged and polluted, driving off the local fauna. The titular Lorax appears from the stump of the first tree he chops down and insists that he stop, but a passerby purchases the first Thneed, encouraging the Once-ler to start a business making Thneeds.
The Once-ler is a man, or similar, who came to a bright forest of Truffula trees to set up shop and make a garment called the "Thneed" out of the trees' fluffy foliage. Now listen here, Dad! All you do is yap-yap and say, Bad! Bad! Bad! Bad! Well, I have my rights, sir, and I'm telling you I intend to go on doing just what I do! And, for your information, you Lorax, I'm figuring on biggering, and BIGGERING, and BIGGERING and BIGGERING.! Turning MORE Truffula Trees into Thneeds which everyone, EVERYONE, EVERYONE needs!
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